Global Marketing :: essays papers

Global Marketing Internet Paper The internet’s first role is the delivery and collection of timely information about products and services. We will have a look at the realistic role that the internet might play in assisting firms to reach their international marketing objectives. There are two types of impediments to the internet’s adoption and growth in international marketing: structural and functional. Structural issues are likely to have greater impact on consumer internet marketing than on business-to-business marketing. Functional issues are likely to have a greater influence on consumer marketing because businesses are easier to identify, segment, and reach. Functional issues A distinction can be made in the use of the internet: a passive use and an active use. The passive mode is used when the company recognizes the importance of having a presence on the web. The company will offer products, services, contact opportunity and other information that can be used by the consumer. Much more complex is the active use of the internet. It demands the identification of its appropriate role in the firm’s global strategic marketing plan. One functional issue is the market segmentation that should be chosen by the company. At this moment the mass marketing via the internet can not be pursued yet since there are still some limitations at this moment. A limitation is that the public access to the internet is still limited. Prospects are declaring that, when correctly applied, the internet is quickly adopted by the target audience and grows rapidly. Another limitation is that there is no programming per se to attract the individual surfer on the internet. However, the internet is well-suited for relatively homogeneous products that enjoy a broad appeal. Second, advertising has been the most natural and perhaps best developed use of the internet to date. The internet can be viewed as a mulitmedium, so it should be treated with the same principles as other advertising media. Promotion is a very important issue in this whole concept since with promotion brand recognition can be reached. Pricing is a third issue that should be mentioned. Pricing on the internet at the manufacturer level makes it easier for the competition to accumulate relevant price data and modify its current marketing program. Even a new strategy can be developed to compete for a bigger share of the market.

Fundamentals of Accounting Essay

For â€Å"Goods for Sales† inventory is usually divided into 1. Raw Materials : a) Natural Raw Materials: Cotton, Wools and etc. b) Synthetic Raw Materials: Acrylic, Viscose, Nylon, Polyester, etc. 2. Work in Process (WIP) : It’s starting with making Fibre from raw materials (Natural and Synthetic). Following by the process of spinning with the produced Fibre and come out with Yarn as the final product in spinning. Furthermore, Yarn will be processed into Grey Fabric by the process of weaving. Lastly, Processed Fabric is to be done from Grey Fabric. Processed Fabric will be used for Technical Textiles, Readymade Garments and Home Textiles. These products will contribute to further production of final goods. 3. Finished Goods : Finished goods will be categorised under the brand of PADINI, SEED, PADINI AUTHENTICS, P&Co, PDI, MIKI, VINCCI and so on. For example of finished goods are: sweater, skirt, knit vest, cotton pant, dress, shirt, belt, bag, tie, jeans, blouse, scarf, jacket, trousers, blazer and so forth. 1.2 Process of Manufacturing Raw materials that can be divided into two distinct categories: those derived from natural materials (cotton, et cetera) and synthetic materials (polyester, et cetera). Fibre will be produced by compounding raw materials into one. Fibre then will undergo the process of spinning to become yarn. The production process begins with yarn purchasing and progresses through knitting, dyeing, and finishing. The processed fabric is then ready for further production. Process of Manufacturing (after processed fabric) is given below in details: No. Design It is given by buyers to manufacturers containing sketches including measurements of particular styles Manual/Computerized 02 Basic Block Basic block is an individual component of garments without any style of design Manual/Computerized 03 Working Pattern When a pattern is made for a particular style with net dimension regarding the basic block along with allowance then it is called working pattern. Manual/Computerized 04 Sample Garments After making a sample, it is sent to buyer for approval to rectify the faults Manual 05 Approved Sample After rectify the faults, sample is again sent to buyers. Manual 06 Costing Fabric Costing, Making Charged, Trimmings, Profit Manual 07 Production Pattern Making allowance with net dimension for bulk production Manual/Computerized 08 Grading Different in sizes. S, M, L, XL, XXL Manual/Computerized 09 Marker Making Marker is a thin paper which contains all the components for different sizes for a particular style of garments Manual/Computerized 10 Fabric Spreading To spread the fabrics on table properly for cutting Manual/Computerized 11 Cutting To cut fabric according to marker dimension Manual/Computerized 12 Sorting & Bundling Sort out the fabric according to size and for each size make in individual bundles Manual 13 Sewing To assemble a full garments Manual 14 Ironing & Finishing After sewing we will get a complete garment which is treated with steam ironing & also several finishing processes are done for example extra loose thread cutting Manual 15 Inspection Should be approved as initial sample Manual 16 Packing Treated by Polyethylene bag Manual 1.3 Inventories Valuation Method Cost is determined using the first-in-first-out method for Padini Holdings Berhad for the financial year ended 30 June. p. 62 Note: *Full page copy of Financial Statement for this particular section will show at Appendix. 1.4 Amount of Closing Inventories The amount of closing inventories as reported in the financial statement for Padini Holdings Berhad was RM192, 285, 000 for the financial year ended 30 June. p. 80 Note: *Full page copy of Financial Statement for this particular section will show at Appendix. References: 1) http://www.indiamart.com/kishco-silver/products.html 2) http://crisil.com/pdf/research/CRISIL-Research-cust-bulletin_jan12.pdf 3) http://en.wikipedia.org/wiki/Textile_industry 4) http://www.bloomberg.com/quote/PAD:MK 5) http://tlc.howstuffworks.com/home/how-is-fabric-created1.htm

The Halo Effect On Job Prospects - 1462 Words

Beautiful people use their looks to gain better job prospects however the argument is, is it really on their attractiveness, weather it being their looks or how they come across. There is an old saying that no matter what people look like its how a person presents them self’s, this however shows how peoples perception is caused by the Halo effect, this is a cognitive bias of ones impression on that person. This bias can influences the individual’s behaviour and cause judgments taken apron that person. Also known as the â€Å"physical attractiveness stereotype† and the what is beautiful is good. The halo effect refers to how people are rated by their attractiveness of individuals more for their personality and their traits and characteristics. The Halo effect is also used to describe an impression of a person and see’s their likeable personality, and their success, which is caused by creating a biased judgment therefor, the effect can have a influence how people are treated. The halo effect as a huge impact on job applicants as the employer is looking at their appearance and weather there attractiveness would fit in before they look at their academic intelligence. Kanazawa, (2004). Valentine, Darling, and Donnelly (2004) suggest that the images of faces can be manipulated to make their appearance more attractive of their face. For example, the shapes of the face are to be made closer and are to be perceived as better appearance. The influences are often confounded inShow MoreRelatedThe Best Means Of Hiring And Testing New Employees1454 Words   |  6 Pagesrecruiting potential prospects into any company. 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